Strategic Land Promotion, Local Plan Representation and Development Appraisals
Expert planning insight to unlock and maximise your site’s long-term potential
Advice you can trust
Fytche-Taylor Planning provides clear, commercially focused advice to help landowners and developers unlock development potential and promote their sites through the planning system. With senior experience in both private practice and Local Planning Authorities, we offer strategic insight into how decisions are made — and how to give your land the strongest chance of successful allocation.
Our multidisciplinary team brings extensive policy knowledge and proven success in promoting land through Local Plan Reviews, securing future development opportunities and increasing long-term land value.
What Is Land Promotion?
Site promotion is the process of putting forward land for future development during a Local Plan Review. Getting this right requires timely submissions, well-evidenced planning arguments and a clear understanding of local policy priorities.
We assess your land’s potential, prepare all required evidence and present a compelling case to the Local Planning Authority to secure allocation for the next Local Plan period.
Timing is crucial when it comes to promoting sites too, and many landowners miss these time-limited opportunities to promote their land. This is where Fytche-Taylor Planning can help improve your chance of success.
Our Land Promotion Services include:
Planning appraisals to assess development potential and identify constraints and opportunities. You can read more about our Planning Appraisals here.
Strategic site promotion during Local Plan Reviews, Call for Sites and wider planning consultations
Policy-led justification to demonstrate suitability, deliverability and long-term development value
Masterplanning and concept layouts from our in-house award-winning design team
Technical evidence coordination including highways, ecology, flood risk and utilities where required
Full representation throughout Local Plan examinations, public consultations and planning hearings
Post-allocation support, including planning applications and pre-application engagement
Why Choose Fytche-Taylor for Site Promotion?
Expert insight into planning policy and Local Plan processes
Strong track record promoting land for residential, commercial and mixed-use development
In-house architectural design team supporting concept layouts and site feasibility
Clear, commercially focused advice aligned with landowner and developer objectives
Representation at every stage, from first appraisal to allocation and beyond
Independent advice, whether you are working alone or already have other professionals appointed
We handle the technical complexity so you can make informed decisions and maximise the value of your land.
Who we work with...
Private Landowners - Landowners seeking advice on development potential and future planning opportunities.
Farmers and Rural Estates - Farm and estate owners exploring new buildings, conversions or diversification projects.
Property Developers - Developers requiring expert planning strategy, appraisals and design support.
Commercial Landowners - Commercial site owners looking to expand, redevelop or unlock site value.
Investors and Promoters - Investors and promoters needing feasibility assessments and Local Plan representation.
Architects and Technical Consultants - Architects and consultants seeking specialist planning input and collaborative support.
Start Your Land Appraisal Today
If you would like to understand the development potential of your land — or want expert representation for the next Local Plan Review — we’re here to help.
Get in touch today to speak to our planning consultants.